Accelerator Program Spotlight: HighStride
Have you dreamt of running a marathon but don’t have the proper training, or even know where to begin? Thanks to a new app called HighStride, runners can access personalized training, conveniently located on a smartphone or computer. HighStride ensures that each runner makes it to her finish line.
Co-founders Aparna Misra and Stefano Galiasso were inspired to create a way for aspiring marathon runners to achieve their goals with adequate training guidance and support. Aparna, a Chicago Booth MBA candidate, was a novice runner when she met Stefano, a running coach who has focused on running and triathlon for the past 10 years. He encouraged and supported her through the training process, in which the pair discovered gaps in training support available to runners, especially those who did not have coaches. Since crossing the finish line of her first marathon, Aparna has remained committed to helping other runners find the correct training and support.
HighStride was a finalist in the 2014 Edward Kaplan, ’71, New Venture Challenge. The team decided to continue developing their business and applied to the 2014 Polsky Accelerator Program. Aparna and Stefano are using their time in the Accelerator to increase marketing for their current app to drive more downloads and increase the amount of active users. They are also wrapping up product development and will be releasing a web-based app where a user can access all of the tools found on the smartphone app and more from their computer.
Since going live in February of 2014, the application has been downloaded over 7,000 times. HighStride’s users are especially actively engaged with the application, accessing the content at least once a week, and the majority engage even more often.
Whether you want to train for a marathon or you are just starting to run, begin your training now by downloading HighStride!
Stay tuned for more updates on the Polsky Center’s Accelerator Program. In just two weeks, this year’s class of start-ups will present their businesses at our third annual Demo Day. If you’re interested in attending, contact Jerome Goodrich.